Project // Autograph Card Design
HIGH RESOLUTION IMAGES & VECTOR ART
For hero cards or any printed promotional you will be with 2 file types: high resolution images, and vector art. This is key to creating a high quality piece, for each client I work with.
A few definitions that we need to talk about first: vector and high resolution images.
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High Resolution Images
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A high resolution image is any raster image that is based on pixels, instead of line work. A raster image uses pixels, or square shapes with a specific color assigned to each square/pixel to create a larger image. Photoshop is a raster image based software. Any graphics you create in Adobe Photoshop, is using pixels and will not be able to be scaled to any size, without some type of pixilation occurring. (This is why graphic designers highly stress against using Adobe Photoshop to create logos.) High Resolution for printed work needs to be at least 300 dpi (dots per inch) or ppi (pixels per inch). This stands for the amount of pixels the human eye can see once printed – Anything over is overkill, and anything under will result in pixilation or fuzzy appearance, low resolution images. You can’t add pixels into an image, but you can always remove them, by resizing, and cropping. Working with the highest resolution images that you can get, is what keeps graphic designers the happiest and causes less stress for the client relationship as well. Any image that is uploaded to Facebook, social media, or websites is low resolution (72dpi), which is not good quality for printed material.
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Vector Art
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Vector art is based on linework, that is easily scalable to any size without pixilation or distortion. Adobe Illustrator or Corel Draw are great software/applications to create vector based art. Vector art is great for t-shirts, billboards, or anything scalable later on down the road.
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Just like your car graphics, I always request those to work directly from for a few reasons. For one, they are already created in vector art, by your car designer or wrap artist. For two, they are identical to what is on your car already, and will aid in creating a cohesive piece to your current branding. Also, there is quite a lot hidden in car graphic files, from fonts, to specific colors, to elements (like the paint splatter, that can take hours to recreate, if needed and could be an additional charge, depending on the time it would take to redraw those elements). It’s always easier to contact your wrap artist, and obtain that piece – Most times they should be able to give you a .pdf or Adobe Illustrator file to work from, as you paid for the wrap design.
CAR GRAPHICS
I was also able to get ahold of vector art, which really helps make this design scream, excellent, professional and exciting. This is arguably one of the most important pieces when working on a professional piece, such as this card – to really tie in every aspect of the brand, and parts, I always like to request the original car graphics, from whoever designed the car for the team. This ensures that every piece of the car, card, and full racing team hold the highest level of professionalism that will catch the attention of a fan walking through the pits.
About High Limit Racing Series & FloRacing:
High Limit Racing, a 410 winged sprint car series owned by NASCAR champion Kyle Larson and five-time World of Outlaws champion Brad Sweet, is expanding in 2024! In just its second year, High Limit Racing will host 60 races from coast-to-coast with more than $5.8 million in prize money on the line. The midweek series returns as well, as a series within the series, and boasts a $100,000 total point fund.
FloRacing will continue as the exclusive live streaming home for High Limit Racing. FloRacing, a premier live streaming platform for motorsports and short track racing, is part of FloSports, a leading live sports streaming and original content platform featuring over 25 vertical sports categories.
About Nicole Signor:
Nicole Signor is a graphic designer, photographer and social media content creator/manager in the Motorsports industry. Working for several different drivers, teams, series, and businesses, Nicole is no stranger to providing high-quality work and professional content for the open-wheel racing industry, from raceday schedule graphics, professional imagery or video, to social media content and management.
Contact: Nicole Signor
Nicole Signor Creative
nsignorcreative@gmail.com
nicolesignor.com