Should I Have Hero Cards As a Racecar Driver?

Hero CardsGraphic DesignMotorsports2023

Jun 9

Hero Cards is a fancy term used for Autograph Cards in the racing industry, that you hand out to fans; closely compared to a resume for an interview. These cards are unique to you as a driver, and your team. If used properly, they can aid and benefit you as a driver while promoting your accomplishments, sponsors, partners, or sale of a promotional product offered.

Keep reading to find out why you should have Hero Cards in your possession as a driver, when you’re on an appearance or racing at your local dirt track on any given night through the racing season.

What makes Nicole’s hero card design and process different?

Nicole has 8 years of knowledge and motorsports hero card design experience to design a professional and clean card design and print for your driver. She offers a lot of benefits when it comes to driver autograph cards such as: photographing the driver, and car throughout a race night, professional page layout and the ability to makes an eye-catching card to attract fans walking around the pits or at an event.

What Nicole needs from you to get started?

All of these components help create a professionally branded card. Curated content, paired with your already branded graphics on your car help tie together a professional and attractive card to your fans each year. The reason most driver hero cards stand out compared to others is the professional, clean aspect behind the design. Cluttered, over-designed, or hard to read cards are unattractive, and can be very distracting for any viewer, fan, or even a sponsor that you are representing. Here are a few components Nicole requires immediately, to get the card design process started.

Your Number & Wrap Graphics
- (.ai or .EPS Vector File formats only)
Your Logo, and Team’s Logo
- (.ai or .EPS Vector File formats only)
Sponsor Logos
- (.ai or .EPS Vector File formats only)
Your Name. Hometown, and Nickname (if desired)
Your Biography and Career Highlights/Accomplishments
Your Website URL
Your Social Media Handles
- Facebook, Twitter, Instagram, TikTok, Youtube, etc.
2-3 High Resolution Images of Your Car (or If local, have Nicole shoot for your card)
- File size needs to be at least 1MB
- Facebook images will NOT work

Nicole Signor Creative's Hero Card Concept to Print Process

Initial discussion via email or direct message to determine size and quantity
Invoice issued -> Invoice Paid in Full
- Invoice must be paid in full to start card design.
Driver information is forwarded to Nicole’s email (nsignorcreative@gmail.com)
Initial Proof is designed based on customer requests
Client review of Proof
Client requests any changes that they desire
Design is edited in the rework stage to exceed Client’s expectations
Once approved Hero cards are printed and shipped to Client

Why is a Biography so important?
A section that is truly worth it’s weight in gold on a hero card is a biography and most times forgotten completely making an autograph card appear to be forgetting something. This will help your potential fans get to know you as a driver, on a more personal level best. A potential fan sees three things when it comes to a driver; relatability, accomplishments and skillset, as well as interaction. A way to accomplish all three of these is to have a positive interaction with fans, when they come up to you in the pits including handing them an autographed hero card specifically addressed to them.

What drivers has Nicole designed For?
Nicole has designed for various teams in the Pennsylvania and outside regions all across the country in different divisons from drag racing, to legends, to 410 sprint cars, and the trickle down from there including Shane Stewart when he raced for CJB Motorsports with the World of Outlaws Sprint Car Series to most recently Shark Racing’s Jacob Allen, another driver on the World of Outlaws Sprint Car Series. Nicole has designed for over 40 different drivers including: Cap Henry and Lane Racing, Dylan Cisney, Danny Dietrich,, Dylan Norris, etc.