Are you an dirt track racing driver or team? Do you want to grow out your own personal brand better through social media?

If so, let’s talk. 

Navigating social media is a never-ending job. Everything changes. New platforms pop up, best practices change for existing platforms, and curating the right content and caption is everything!

What about after your posts go up?  Did it reach who you wanted it to?  Was it optimized correctly? Do you hate that you have to figure out what to post before and/or after a race?

If this all sounds like too much, you are certainly normal!

Social Media should be simple and you need someone experienced who knows how to reach the audience you want in the best way possible. Besides, you need to prioritize your work on the track, not on your phone screen.

I help Dirt Track drivers and teams strategize and manage their social media presence. It does not matter how experienced you are using social media, you should have help and there are many reasons to be active online, including but not limited to…

• It’s your brand and your identity online. You should take it seriously.

• Build a close fanbase so they will support you and your efforts outside of social media (merchandise as an example)

• If you’re an older driver (or a retired one), this is your legacy and it needs to live on. We don’t want to forget you! - Documenting your racing efforts is important.

• You get to control your own narrative. Think of yourself as being your own PR.

• Interested in working with brands? Social media is where you can build towards that. You’re going to need help positioning yourself.

• Drivers & Teams who are active are always favored with easier opportunities to amplify your presence

In 2024, Why focus on social media as a Driver or Team?